Event Sales Pro System

Improving Sales Starts with Improving Your Sales System.

Have you built your dream event venue but your calendar still has empty dates? Are you looking for a blueprint to show you how to reach your wildest revenue potential?

Connect with Kristen

Let me walk you through the Seven Steps I will help you put in place so you know exactly How to Turn Your Wedding Venue Leads into Bookings!

Sales & Marketing Funnel Assessment

Market Research

 Improve the Offer

Enhance the Website Copy

Enhance the Venue Guide

Examine Your Contract

Build Out Your Digital Sales Funnel in Your CRM

Connect with Kristen

I help venue owners like you increase your sales by creating Value-Based Offers through Sales, Marketing & Operations Strategy that increase their profits and attract better clients.

I help venue owners like you increase your sales by creating Value-Based Offers through Sales, Marketing & Operations Strategy that increase their profits and attract better clients.

Step 1: Sales & Marketing Funnel Assessment

  • How many leads are you getting?
  • How much are you spending on lead acquisition?
  • Who is handling your lead acquisition?
  • What are your financial goals and why?
  • How many leads are you converting to tours?
  • How many tours are you converting to leads?
  • Availability for this year, next year and the following year?

Sales & Marketing Deliverables

Sales Tracker Dashboard

Venue Budget Spreadsheet

Sales Pipeline Assessment

Step 2: Market Research

  • Shop Your Competitors
  • Research Your Area
  • What is missing in your market that you could offer as a Unique Value Proposition?

Market Research Deliverables

Market Analysis Spreadsheet

Competitors Pricing Guides

Step 3: Improve the Offer 

  • Walk you through the Story Brand Framework to Improve Your Offer with the Market Analysis in Mind.
  • Rewrite the offer by updating your packages and pricing

Improved Offer Deliverables

Story Brand Framework Worksheet

Outline of New Packages + Pricing

Step 4: Enhance the Website Copy

  • Rewrite the Website Copy for:
    • Home Page
    • Wedding Services Page
    • Contact Page
    • Select New Images as needed

Enhanced Website

Deliverables

Website Copy Sent to Your Website Manager

Images Sent to your Website Manager

Step 5: Enhance the Venue Guide: 

  • Rewrite the existing Wedding Venue Guide Copy

Enhanced Venue Deliverables

Venue Guide Copy sent to your Graphic Designer.

If you do not have a graphic designer, we can do that in Canva for an additional fee. 

Step 6: Examine Your Contract: 

  • Review your current contract and update all relevant information with the new offer, pricing and policy changes.
  • I am not a lawyer, so you will need to submit all changes for proper legal assessment to your company’s legal representative.

 

Contract 
Deliverables

Updated Contract for Your Legal Team to Review

Step 7: Build Out Your Digital Sales Funnel in Your CRM

  • Our system can currently be built out in HoneyBook, Releventful, GoHighLevel, HubSpot and Event Temple. Other CRM’s will need to be assessed and may require additional fees. CRM Fees are purchased by you.
  • If your current CRM does not include Calendly (Or equivalent Meeting Scheduling Software) or SMS Texting Software (i.e., Open Phone), you will need to purchase those separately. Approximate $20 to $50 per month.

Digital Sales Deliverables

Fully Optimized CRM Pipeline, Custom Email/SMS Templates, Custom Workflows and Simplified Contract & Payment Procedures to enhance the sales process.

Other Resources Included

  • 1:1 Training with Your Sales Team
  • Two Online Sales Training Courses
    • Venue Pricing: Price Your Venue to Sell More
    • Venue Sales: Make Consistent Venue Sales  
  • Template Vault Access
    • Email Templates, Spreadsheets, Welcome Packets, Checklists, Step by Step Guides and More! 
Connect with Kristen